We love toy history here at The Toy Book, and starting this Sunday, members of our team will be back on The History Channel throwing down some knowledge.

Adventure Media & Events’ Chief Toy Officer and CEO Laurie Schacht and Vice President and Group Publisher Jackie Breyer can be seen this fall on season 3 of The Toys That Built America.

The new season turns the lens on an exciting new selection of bold visionaries and creators behind history’s biggest-selling toys, games, and action figures as they build billion-dollar empires against the backdrop of a changing world in the 20th century. Each one-hour episode is packed with nostalgic products, surprising historical connections, gripping dramatic tales, incredible technological breakthroughs and a treasure trove of unexpected facts."
HISTORY

Tune in on Sunday, October 15 at 9 p.m. ET on the History Channel to get in on all the fun!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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