Tic Tac Toy Officially Launches XOXO Friends, XOXO Hugs Toy Collection

Last week, attendees to the Toy Insider‘s 10th Anniversary Sweet Suite event got a first look at Blip Toys‘ new Tic Tac Toy collection. Addy, Maya, Lucy, and Jason — familiar to millions from their YouTube channel, Tic Tac Toy — were on hand to introduce their Tic Tac Toy XOXO Friends and XOXO Hugs in person, happily showing off what’s already shaping up to be a big hit. First reported exclusively at the Toy Book in March, the Tic Tac Toy collection is officially set to launch on Aug. 1, though some stores set product this past weekend, which sources say is leading to some robust early sales from the latest influencer-to-retail phenomenon.

“Walmart and Target are supporting Tic Tac Toy in a tremendous way, as they have seen first-hand the colossal success that influencers can drive at retail. The line of XOXO Friends we’ve designed with Tic Tac Toy replicate the imagination, entertainment, and fun which are the cornerstones of their digital success,” says Bill Nichols, Blip Toys CEO.

The Tic Tac Toy Family at the Toy Insider’s Sweet Suite ’19.

Tic Tac Toy’s XOXO Friends provide kids with a unique unboxing experience as they’re led through numbers on the blind boxes that are marked with X’s and O’s to reveal new toys. The collectible Friends include palm-sized characters (some of which resemble Addy and Maya) with colorful, swappable wings, along with accessories, bracelets, and putty.

On Aug. 24, the Tic Tac Toy family will appear at their local Walmart in Franklin, Tennessee for a public meet-and-greet event.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.