Cloudco Entertainment is collaborating with ZURU’s Starbox on a mystery box series Sad Baby Care Bears Keychains.
“Care Bears continues to find its way into new formats,” shares says Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “This type of cultural relevancy and multi-generational engagement is exactly what’s fueling our momentum heading into our 45th anniversary.”
The collection includes ZURU’s Sad Baby collectibles dressed as Care Bears. The lineup features Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Share Bear, Wish Bear, and the Togetherness Bear. Togetherness Bear is the collection’s super-rare chase figure, included in one out of 128 blind boxes. Sad Baby is popular among both kids and adult collectors.
There are seven Sad Baby Care Bear figures in the lineup. | Source: ZURU
Kids can open the mystery box to reveal a surprise figure. | Source: ZURU
“Care Bears is one of the world’s most beloved nostalgic brands, making it a natural fit for Sad Baby’s premium collectible aesthetic,” says Gavin Correia, Licensing Manager at ZURU. “Seeing Cheer Bear, Funshine Bear, and the rest of the crew receive the Sad Baby treatment has been one of our favorite collaborations yet, and we can’t wait to see fans collect them all.”
The collaboration comes as Cloudco Entertainment prepares to celebrate 45 years of Care Bears in 2027. The brand plans to continue its partnership with ZURU on future products.
The collectibles are being sold now at major retailers including Amazon, Walmart, and Target.
Learn more about the collection at zurutoys.com
STARBOX SAD BABY CARE BEARS
Care Bears collectors can clip or display Sad Baby figures dressed in signature Care Bears suits, with a rare character chase adding to the blind-box excitement.
