TOMY Launches TOMICA Die-cast Brand Instagram Handle

TOMY is continuing the relaunch of its die-cast brand TOMICA in the U.S.

As the vehicles officially arrived at Amazon this week, the company launched its first official Instagram account for collectors in the U.S. The famous brand relaunched at retail with a Walmart-exclusive assortment for its 50th anniversary last year.

“The TOMICA brand of die-cast vehicles has always focused on Japanese car brands,” says Vincent D’Alleva, chief brand and commercial officer, TOMY International. “Today, of course, the popularity of TOMICA is still very strong in Japan, but in North America, we’re seeing a growing number of collectors investing in the brand for the first time. We are aiming to have a much closer relationship with North American collectors and fans of TOMICA than we’ve ever had before.”

https://www.instagram.com/p/CF-2e_vpp-d/

The new Instagram feed will showcase new product offerings in addition to providing a historical reference for new and old fans alike.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.