Source: 20th Century Studios

TOMY International is prepping a new line of toys based on Ron’s Gone Wrong, an upcoming animated feature from Locksmith Animation that will be released by Disney’s 20th Century Studios.

Ron’s Gone Wrong is the story of an unpopular tween named Barney who is introduced to walking, talking, digitally connected devices called B*Bots. Designed to be a “Best Friend Out of the Box,” B*Bots are supposed to be exciting, but Barney winds up with Ron, a malfunctioning B*Bot that can’t even remember his name. TOMY’s new range of toys will include action figures and plush inspired by the film.

Ron’s Gone Wrong is a highly anticipated film and we’re honored to be the licensed partner that gets to give kids their ‘Best Friend Out of The Box,’” says TOMY’s Senior Director of Global Toys Morgan Weyl. “The movie is all about individuality and the exploration of friendship, and we hope these toys provide comfort for kids everywhere – especially those who don’t always feel like they fit in.”

Ron’s Gone Wrong is due in theaters on April 23.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.