Buddi | Source: TOMY

TOMY International entered into a licensing agreement with Unanico and Raydar Media to produce toys inspired by the Netflix Original Series, Buddi.

The series geared toward kids under 4 launched last year and seeks to build “emotional intelligence through the lens of imagination with non-verbal cues, sowing early seeds of creativity.” Buddi follows five bright and colorful friends that exude joy as they experience simple moments for the very first time.

Buddi meets the trends that are impacting the toy market right now, from education, music, zen-sational themes, and socially conscious play,” says TOMY’s Director of Global Brands, Morgan Weyl.

Related: TOMY Brings Sonic the Hedgehog to Its Club Mocchi- Mocchi- Plush Collection

TOMY plans to introduce a full range of Buddi toys for toddlers that will “bring the unique DNA of the brand, along with the emotional and developmental aspects of Buddi’s super-cute characters” to toyboxes and playrooms around the world.

The first two seasons of Buddi are streaming now on Netflix with more seasons set to debut across linear and streaming platforms globally.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.