Buddi | Source: TOMY

TOMY International entered into a licensing agreement with Unanico and Raydar Media to produce toys inspired by the Netflix Original Series, Buddi.

The series geared toward kids under 4 launched last year and seeks to build “emotional intelligence through the lens of imagination with non-verbal cues, sowing early seeds of creativity.” Buddi follows five bright and colorful friends that exude joy as they experience simple moments for the very first time.

Buddi meets the trends that are impacting the toy market right now, from education, music, zen-sational themes, and socially conscious play,” says TOMY’s Director of Global Brands, Morgan Weyl.

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TOMY plans to introduce a full range of Buddi toys for toddlers that will “bring the unique DNA of the brand, along with the emotional and developmental aspects of Buddi’s super-cute characters” to toyboxes and playrooms around the world.

The first two seasons of Buddi are streaming now on Netflix with more seasons set to debut across linear and streaming platforms globally.