You could say that this year was “more than meets the eye.”
As we close the books on 2023 and look forward to a better 2024, our team has analyzed the data to see which stories resonated most with readers of The Toy Book this year.
When it comes to news, you never know which stories will attract the most eyeballs and clicks, or just how fast it will happen. A few of the top 10 most-read news items at The Toy Book this year were just published within the past six weeks. And the top story? A forward-looking piece hinting at a 40th anniversary next year, the same year that The Toy Book will celebrate four decades on the #pulseofplay!
The Top 10 Toy Industry News Stories of 2023
- Hasbro Kicks Off Transformers 40th Anniversary Product Line
- Relatable Introduces First Squishmallows Heating Pad
- Build-A-Bear Launches New Sanrio Characters
- Mattel Launches American Girl Doll Inspired by Original Barbie
- Hasbro Reveals Plans to Cut 1,100 Employees, Close Providence Office
- Toy Fair New Orleans Called Off as Toy Association Plots Reimagining … Again
- Squishmallows Are Coming to Happy Meals
- Funko’s Brian Mariotti Resigns from the Company; Steps into Advisory Role
- Toy Industry Rallies in Support of Israel
- Spin Master to Acquire Melissa & Doug in $950M Deal
Click here to see the full archives of previous “Toy Book Top 10” features.
Top Photo: Inspired by The Toy Book’s 2023 Innovation & STEAM Issue and ongoing conversation about the use of artificial intelligence (AI) in the toy industry, this image represents at least three stories on this Top 10 list, as viewed by the machines.
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