Source: Toshiverse Labs

ChizSix Marketing & Media and AKCO are entering the Wooshi World.

Toshiverse Labs added the two companies to its roster of key consultants as it prepares to build its Wooshi World brand beyond the metaverse and into a world of phygital play.

According to Toshiverse, there are currently 11,111 Wooshi “running loose and causing chaos.” They are unique in color, personality, and appearance, and behind their mostly cute appearance, the Wooshi harbor the ability to create chaos fueled by curiosity and a penchant for mischief.

Launched as a non-fungible token (NFT) brand, Wooshi World is set to expand into animated content, toys, video games, and other licensed consumer products this year.

“After speaking with both ChizSix and AKCO we knew they were the perfect partners to help us achieve our ambitious, brand-building goals for all things Wooshi in 2023,” says Cole Gurman, Co-Founder of Toshiverse Labs. “They each understand how to build brands from the ground up, and have a passion and hunger for success that is unmatched. We look forward to drawing upon their enthusiasm and expertise in the months ahead.”

Related: The Toy Insider Welcomes Submissions for its 2023 Spring & Summer Gift Guide

ChizSix Marketing & Media was launched last fall by industry veterans Harold and Jennifer Chizick. AKCO was launched in 2020 by former Nelvana and Sutikki head Andrew Kerr.

“The Wooshi are incredible characters. I can’t remember the last time I took a look at an imaginary creature and just smiled,” says Harold Chizick, CEO & President of ChizSix Marketing & Media. “We’re excited to work alongside the team to drive further growth in 2023.”

For more insight into what ChizSix Marketing & Media is up to this year, check out The BIG Toy Book, available Feb. 28!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.