by Laurie Chartorynsky, The Toy Association

Toy inventors and designers may have unique skills to develop innovative ideas that eventually become sellable products, but not everyone has the capacity to pitch and license their own concepts. Forty-year licensing industry veteran Richard C. Levy has been through it all and has emerged victorious. During Toy Fair New York, Levy will walk participants through the opportunities and challenges of IP licensing, and share his own real-world experiences at a session titled, “Richard Levy’s 10 Immutable Laws of Licensing Toys and Games,” taking place on Saturday, February 16 at 12 p.m. The seminar is part of the expanded Creative Factor educational series and is open to all Toy Fair attendees.

“Licensing is a powerful way to build and extend the life of products and brands,” said Marian Bossard, executive vice president of global market events at The Toy Association. “This session will offer practical takeaways for those who want to take the next step into IP licensing, but are not sure where to start.”

As part of its ongoing commitment to support and foster growth within the global toy inventor and designer community, The Toy Association has significantly enhanced Toy Fair’s Creative Factor programming, guided by a new Advisory Board made up of innovators and experts across a range of creative fields.

All Toy Fair registrants are welcome to participate in a full schedule of roundtables, presentations, workshops, and panels focused on the interests and goals of inventors, designers, and others in the creative community. Sessions will be held throughout the four days in the Creative Factor Theater (Hall 1D Lobby).

Toy Fair New York takes place February 16 to 19 at the Jacob K. Javits Convention Center. Visit or download the free Toy Fair app on Apple iTunes or Google Play for the full list of Creative Factor programming and other informative educational sessions taking place only at Toy Fair.