Toy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP).
“It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products,” says Andy Friess, Toy State president. “DC Comics is a legendary brand and has been redefining the superhero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail.”
The product line will include R/C vehicles that feature popular DC Comics characters, and will incorporate the company’s best-in-class quality, as well as its innovative lights and sound features. Distributed under the Nikko brand, product is scheduled to hit retail shelves next year.
“It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team,” said Friess.
