ToyFest West 2022 | Source: WTHRA

The evolution of ToyFest continues.

After dropping “West” from its name to settle into its new place as a National trade show, ToyFest is eyeing 2023 as another year of growth. During the ToyFest Gala set to take place at Resorts World’s Zouk nightclub on Tuesday, Feb 28, 2023, at 7:00 pm, a new class will enter the Western Toy and Hobby Representatives Association (WTHRA) Hall of Fame as the organization celebrates the members that have contributed to its growth and the good of the industry.

Left to Right: Lorraine Bozeman, Carol Knight, Mark Parsons | Source: WTHRA

The Hall of Fame inductees for 2023 include:

  • Lorraine Bozeman — A 35-year toy industry veteran on the rep group side of the business, Bozeman spent 10 years on the ToyFest board and helped grow the event into what it is today.
  • Carol Knight — In 1978, Knight and Nancy Quarton-Harakay opened The Toy Store, a 700-square-foot retail destination in Sun Valley, Idaho in November 1978. The store moved to a bigger location 15 years later and was recently sold to a mother/daughter team to continue its legacy.
  • Mark Parsons — Currently the vice president of sales at Winning Moves, Parsons’ long career includes work as a buyer for the Child World chain in the 1980s in addition to stints at Matchbox, Tonka, and Little Kids Inc.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

2023 Retailer of the Year:

  • Piccolo Mondo Toys — In 2006, Michelle Smith opened her first Piccolo Mondo Toys store in Portland, Oregon. Piccolo Mondo Toys means “small world” in Italian. Smith’s initial 1,300-square-foot store has since expanded to have three locations and a dedicated e-commerce site.

For full details on ToyFest and its offerings, check out toyfestus.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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