Toy Fair is just around the corner and companies across the industry will be bringing their best to the event in New York City. UTA has a full collection of new kids content clients ready for brand and licensing partnerships, ranging from animated YouTube hits to educational shows.
Gracie’s Corner is a YouTube channel full of animated sing-along videos featuring an animated Gracie, inspired by the channel’s original kid creator Graceyn Hollingsworth. The channel boasts more than 2 million subscribers and will be adding toy, publishing, apparel, and accessory licensees.
We’ve already covered the Bedtime Defenderz upcoming animated series, set to debut at Toy Fair, but the Scentco brand has also revealed plans for licensing partners in bedding, bedtime apparel, home goods, stationery, and accessories.
Danny Go! is a live-action educational series designed to facilitate learning as well as encourage physical activity via dancing with its songs. The show’s YouTube channel has a growing subscriber count and the three founding members have made it their full-time commitment.
Norris Nuts is another UTA client ready to hit the fair. The YouTube channel was started by the Australian Olympic Bronze Medalist Justin Norris and his wife Brooke as they document their family’s life through vlogs, gaming, travel videos, and more. The channel has already partnered with a number of brands such as Crayola, Mattel, and more.
Toy Fair is just two days away, running from Sept. 30-Oct. 3 at the Javits Center in New York City. UTA plans to seize the opportunity and network with potential brand and licensing partners for the intellectual properties it represents.
