Source: ViacomCBS/The Toy Book

ViacomCBS Consumer Products (VCP) appointed Jennifer Pang to vice president and head of licensing, Greater China.

In her new role, Pang will be based in Hong Kong and will lead VCP’s overall licensing business in all markets across Greater China for all ViacomCBS franchises, including properties from Nickelodeon, Nick. Jr., MTV, Paramount Network, and Comedy Central. She joins the company from Hasbro Consumer Products where she served as head of category licensing for North Asia managing licensing programs for eOne and Hasbro brands.

Pang will report to VCP’s Senior Vice President, International Licensing, Mark Kingston.

“Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear,” Kingston says. “With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalizing on opportunities in this key market.”

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The scope of Pang’s new responsibilities includes managing the VCP team in the region in addition to overseeing the company’s master licensing agent and global partnership activity locally, while sourcing and executing local licensing and promotional deals. She also oversees retail sales and marketing for the region.