Source: ViacomCBS/The Toy Book

ViacomCBS Consumer Products (VCP) appointed Jennifer Pang to vice president and head of licensing, Greater China.

In her new role, Pang will be based in Hong Kong and will lead VCP’s overall licensing business in all markets across Greater China for all ViacomCBS franchises, including properties from Nickelodeon, Nick. Jr., MTV, Paramount Network, and Comedy Central. She joins the company from Hasbro Consumer Products where she served as head of category licensing for North Asia managing licensing programs for eOne and Hasbro brands.

Pang will report to VCP’s Senior Vice President, International Licensing, Mark Kingston.

“Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear,” Kingston says. “With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalizing on opportunities in this key market.”

Related: State of the Industry Q&A 2021: ViacomCBS

The scope of Pang’s new responsibilities includes managing the VCP team in the region in addition to overseeing the company’s master licensing agent and global partnership activity locally, while sourcing and executing local licensing and promotional deals. She also oversees retail sales and marketing for the region.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.