WildBrain, Mattel TV Prep Season 12 Launch for 'Fireman Sam'

WildBrain and Mattel TV are preparing a global launch for the 12th season of Pontypandy’s most famous firefighter, Fireman Sam.

The new season will include 13 11-minute episodes and an hour-long special, Fireman Sam: The Rise of Norman-Man.

“Fireman Sam is a wholesome and entertaining IP that resonates incredibly well with audiences around the world, particularly in Europe where it remains a perennial favorite TV show with high brand awareness,” says Frederic Soulie, senior vice president, content distribution, Mattel Inc. “We are delighted to be announcing this new season and special that demonstrates both Mattel’s and WildBrain’s commitment to the longevity of the show and continuous expansion of the brand.”

Ahead of the new season, WildBrain inked new deals on both linear broadcast and streaming platforms for seasons 10, 11, and 12.

Netflix will stream seasons 10 and 11 for CEE, the UK and Ireland, Benelux, Italy, and France. Season 11 has also been picked up by Turner (MENA), Amazon Prime Video (Germany & the U.K.), Disney Channel (India), Showmax (Africa), NRK (Norway), RTS (Switzerland), and Roku for OTT streaming in the U.S. Season 12 has been acquired by ABC (Australia), Hop! (Israel) and RTL (Netherlands).

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

WildBrain, Mattel TV Prep Season 12 Launch for ‘Fireman Sam’

About the author

James Zahn