WildBrain and Mattel TV are preparing a global launch for the 12th season of Pontypandy’s most famous firefighter, Fireman Sam.

The new season will include 13 11-minute episodes and an hour-long special, Fireman Sam: The Rise of Norman-Man.

Fireman Sam is a wholesome and entertaining IP that resonates incredibly well with audiences around the world, particularly in Europe where it remains a perennial favorite TV show with high brand awareness,” says Frederic Soulie, senior vice president, content distribution, Mattel Inc. “We are delighted to be announcing this new season and special that demonstrates both Mattel’s and WildBrain’s commitment to the longevity of the show and continuous expansion of the brand.”

Ahead of the new season, WildBrain inked new deals on both linear broadcast and streaming platforms for seasons 10, 11, and 12.

Netflix will stream seasons 10 and 11 for CEE, the UK and Ireland, Benelux, Italy, and France. Season 11 has also been picked up by Turner (MENA), Amazon Prime Video (Germany & the U.K.), Disney Channel (India), Showmax (Africa), NRK (Norway), RTS (Switzerland), and Roku for OTT streaming in the U.S. Season 12 has been acquired by ABC (Australia), Hop! (Israel) and RTL (Netherlands).