WildBrain CPLG’s new Vice President Jasen Wright | Source: WildBrain CPLG/the Toy Book

In an effort to grow its global footprint and North American operations, Wildbrain CPLG appointed licensing veteran Jasen Wright to the newly created position of vice president, North America.

Wright will be responsible for heading the sports and licensing agency’s North American sector and expanding its portfolio of entertainment and lifestyle brands in the market. He will concentrate on the agency’s ambitious plans for Wildbrain’s proprietary brands, including Strawberry Shortcake, Caillou, Teletubbies, and Chip & Potato.

“As we continue extending our global reach and ensuring we have a robust presence in the world, the appointment of Jasen adds significant firepower to our global operations,” says Executive Vice President and Managing Director at WildBrain CPLG Maarten Weck. “We have big plans for the North American market and with Jasen’s remarkable track record in building top-class products programs, we know he’s the ideal candidate to fuel the growth and success of both WildBrain’s brands and our wider portfolio across the region.”

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Wright previously served as vice president of licensing and brand management at Beanstalk, leading the company’s global business for Diageo’s spirit brands. While in this position, he developed strategy for extending brands into various categories including home, accessories, toys, food & beverage, and confectionery. His return to Beanstalk in 2017 was preceded by a turn as vice president of licensing at Bravado/Universal Music Group, Authentic Brands Group, and Warner Music Group.