Source: Radar Licensing

A new crew of animatronic ghouls is planting a flag in territory that’s typically dominated by Five Nights at Freddy’s.

Since its day and date theatrical and digital debut last month, Willy’s Wonderland has quickly gained a cult following, and now Landmark Studio Group — a Chicken Soup for the Soul Entertainment Inc. company — is building out a full licensing program to support it. The company appointed Radar Licensing as its global licensing agent to create a program that will include toys, costumes, apparel, electronics, publishing, and more for the Nicolas Cage thriller.

“We are thrilled with the fan and critic reception of Willy’s Wonderland, which has received great reviews and millions of impressions to date across YouTube and social media platforms,” says Landmark CEO David Ozer. “Fans want more engagement with the film, and this is the opportune time to partner with a seasoned licensing agent like Radar to create a line of products that reflect the quirky, fun, and adventurous vibe of the film delivered by the talents of Nic Cage to the marketplace!”

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In Willy’s Wonderland, Cage plays a man who finds himself forced to spend the night in an abandoned family entertainment center (FEC) where he faces off against possessed animatronic mascots.

The first licensee, Changes, has signed on as an apparel partner to replicate Cage’s T-shirt from the film. Radar Licensing says additional products should begin rolling out in Q3.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.