New toy season is upon us, and WowWee‘s first offering of the new year puts a new spin on the surprise collectibles trend.
Prima Sugarinas are spinning, sweetly scented ballerinas that reveal their category, scent, and unique candy-inspired skirt when kids pull apart their colorful candy shells. Kids can collect 25 different dancers from across six different categories, including cupcake, lollipop, mint, gummy, cookie, and doughnut.
Throughout the assortment, kids will find characters that are popular, rare, or legendary in terms of availability. Additionally, kids can be on the lookout for the elusive ultra-rare Prima Sugarinas.
Prima Sugarinas will be available at Walmart, Kohls, Best Buy, and other retailers.
Looking ahead, WowWee will exhibit its new collection in booth No. 2771 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center.
Click here to view the Toy Book‘s full coverage of Toy Fair New York.