WowWee is looking to use the holiday success of its Got2Glow Fairy Finder to build a brand.
The company behind the Pop2Play and Fingerlings brands inked a deal with Striker Entertainment to build a licensing program around the Got2Glow Fairy Finder. The interactive toy secured a coveted spot on the “Hot 20” list of holiday toys published by our sister publication, the Toy Insider in its 2021 Holiday Gift Guide.
“We have been completely overwhelmed by the positive response we’ve received since launch and are so excited to create even more magic with our partners at Striker Entertainment, as they help us expand with product offerings Got2Glow fans are sure to love!” says Sydney Wiseman, vice president of brand development and creative strategy at WowWee.
Striker Entertainment previously collaborated with WowWee to develop the Fingerlings licensing program. The company will focus its efforts for the Got2Glow Fairy Finder brand on publishing, home décor, health and beauty, and party goods.
“WowWee continues to bring cutting edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner of Striker Entertainment. “Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers — those additive in creating a captivating universe for kids and their fairies.”
