Got2Glow Fairy Finder | Source: WowWee

WowWee is looking to use the holiday success of its Got2Glow Fairy Finder to build a brand.

The company behind the Pop2Play and Fingerlings brands inked a deal with Striker Entertainment to build a licensing program around the Got2Glow Fairy Finder. The interactive toy secured a coveted spot on the “Hot 20” list of holiday toys published by our sister publication, the Toy Insider in its 2021 Holiday Gift Guide.

“We have been completely overwhelmed by the positive response we’ve received since launch and are so excited to create even more magic with our partners at Striker Entertainment, as they help us expand with product offerings Got2Glow fans are sure to love!” says Sydney Wiseman, vice president of brand development and creative strategy at WowWee.

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Striker Entertainment previously collaborated with WowWee to develop the Fingerlings licensing program. The company will focus its efforts for the Got2Glow Fairy Finder brand on publishing, home décor, health and beauty, and party goods.

“WowWee continues to bring cutting edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner of Striker Entertainment. “Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers — those additive in creating a captivating universe for kids and their fairies.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.