Power Treads

Power Treads
Power Treads | Source: WowWee/The Toy Book

Following an enthusiastic response at Toy Fair New York in February, WowWee is unleashing its all-surface Power Treads vehicles in the U.S.

With Power Treads, kids build and unleash custom vehicles that can be used with or without the included modular track system. In recent months, Power Treads have become a viral hit on TikTok where pre-release videos have amassed more than 6 million views.

“Power Treads gives you raw power, a customizable vehicle, and a modular building system,” says WowWee’s Chief Technology Officer Davin Sufer. “We used cutting edge design for amazing all surface capabilities so that you can build your course anywhere. Track pieces can connect or can be placed as far as you want. The course and stunt possibilities are practically endless!”

Geared toward kids ages 5 and up, the Power Treads Full Throttle Pack brings the action home with more than 40 pieces that kids can use to create epic trails and challenging courses. The set includes a Power Treads all-surface vehicle, a Power Treads Power Trekker, 22 treads, a 14-piece modular track set, two performance boosters, a glow-in-the-dark sticker sheet, and two exclusive bonus glow-in-the-dark treads.

Related: #TFNY: WowWee Showcases Expansive Lineup for 2020

WowWee launched Power Treads through a direct-to-consumer marketing campaign that was built out by Product Counsel. The first sets are available exclusively through powertreads.com and Amazon with additional North American retailers expected to stock the sets beginning this fall.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.