Power Treads

Power Treads | Source: WowWee/The Toy Book

Following an enthusiastic response at Toy Fair New York in February, WowWee is unleashing its all-surface Power Treads vehicles in the U.S.

With Power Treads, kids build and unleash custom vehicles that can be used with or without the included modular track system. In recent months, Power Treads have become a viral hit on TikTok where pre-release videos have amassed more than 6 million views.

“Power Treads gives you raw power, a customizable vehicle, and a modular building system,” says WowWee’s Chief Technology Officer Davin Sufer. “We used cutting edge design for amazing all surface capabilities so that you can build your course anywhere. Track pieces can connect or can be placed as far as you want. The course and stunt possibilities are practically endless!”

Geared toward kids ages 5 and up, the Power Treads Full Throttle Pack brings the action home with more than 40 pieces that kids can use to create epic trails and challenging courses. The set includes a Power Treads all-surface vehicle, a Power Treads Power Trekker, 22 treads, a 14-piece modular track set, two performance boosters, a glow-in-the-dark sticker sheet, and two exclusive bonus glow-in-the-dark treads.

Related: #TFNY: WowWee Showcases Expansive Lineup for 2020

WowWee launched Power Treads through a direct-to-consumer marketing campaign that was built out by Product Counsel. The first sets are available exclusively through powertreads.com and Amazon with additional North American retailers expected to stock the sets beginning this fall.