YuMe Toys is highlighting new products and partnerships for 2024 at this year’s Spielwarenmesse, taking place this week in Nuremberg, Germany.
YuMe is known for a variety of toys and collectibles, with unboxing toys, electronics, and more. The company has entered into licensing partnerships with a number of well-known brands such as Disney, Harry Potter, and Jujutsu Kaisen. Now, YuMe is revealing upcoming products at one of the industry’s biggest global trade shows.
YuMe Toys is joining forces with Netflix for the Netflix Countdown Giftbox, featuring eight titles found on the streaming platform. The box includes 24 items based on Stranger Things, Bridgerton, One Piece, Rebel Moon, The Witcher, Outer Banks, and more. The box features the signature Netflix “Tudum” melody when opened and will launch later this year.
That isn’t the end of YuMe’s plans with Netflix. The two brands are preparing for the release of Squid Game‘s second season with plans for a new range of collectibles including Squid Game Piggy Bank Mystery capsules, Squid Game Bobble Hero, Squid Game Squish Hero, and Squid Game mini DZNR clip-on plush.
Beyond the Netflix offerings, YuMe is also celebrating the 50th anniversary of the Hello Kitty brand with mystery box figurines, four ranges of keychains with hand straps, and Little Moon Light figurines.
The company also has plans for a new collectible figure line featuring unique takes on character designs. Hero Box figures, to be released this Spring, include characters such as Spider-Man, Deadpool, Stitch, Harry Potter, and more. YuMe Toys is also eager to highlight its DZNR range of plush collectibles featuring several collaborations with popular brands.
YuMe Toys is highlighting its upcoming offerings at Spielwarenmesse in Hall 12.0 at Stand F-11.
The Toy Book is also in attendance at Spielwarenmesse. Contact Adventure Media & Events’ Vice President & Group Publisher Jackie Breyer (jackie@toybook.com) or Executive Director of Sales & Marketing James Devin (jd@toybook.com) to book an appointment in Nuremberg.
