ZAG’s Miraculous brand is headed into new categories this summer.
The studio behind Miraculous — Tales of Ladybug and Cat Noir inked a licensing deal with Tel Aviv-based PMI Ltd for a new line of collectibles, stationery, school supplies, and impulse items.
“I was blown away when I saw how much my son loved the show,” says Omer Dekel, vice president international sales, PMI Ltd. “PMI and ZAG both share the quality of bringing happiness to kids around the world, and ZAG’s Miraculous and PMI’s top-quality toy products make a perfect match.”
The full line is expected to hit retail this summer and pairs Miraculous with PMI’s range of stampers, toppers, coin purses, keychains, pencil cases, plush backpacks, and other products. Additionally, PMI will release a Miraculous version of its Matchify card game.
“We are delighted to finalize our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale from newsstands and kiosks, to mass-market retailers,” says Julian Zag, executive vice president, global operations and head of consumer products, ZAG. “They are the ideal partner to work together with ZAG to bring this extensive line of products to our fans across the globe who are clamoring for more ways to engage with the brand.”
Season four of Miraculous — Tales of Ladybug and Cat Noir is now airing globally as the finishing touches are placed on the long-awaited Miraculous feature film which is expected to hit theaters later this year.
Over the past year, ZAG’s efforts in the toy aisles have expanded thanks to a long-term partnership between Playmates Toys and ZAG Lab to develop and release Miraculous and Ghostforce products. Additionally, the company’s expansion has led to the elevation of Julian Zag’s role and the hiring of numerous new executives from the likes of MGA Entertainment (MGAE), Mattel, ViacomCBS, Disney, and more.
