Source: The Toy Book

The “Power Kid Podcast” is back for another year with host Phil Albritton of Power Kid Design lining up conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries.

On the first show of the new year, Albritton welcomes Omer Dekel, vice president of international sales at PMI Ltd. Based in Tel Aviv, the family-owned company is Israel’s leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more.

Dekel shares the backstory of his early days working in the family business and how the company found success with a sticker album inspired by The Simpsons and grew the business by launching products based on popular emoticons. Additionally, the duo discusses the biggest challenges facing international distribution and PMI’s rapid growth into creating products based on top licenses, including Fortnite, WWE, and properties from Nickelodeon, Warner Bros., and more.

RELATED: Talkin’ Toys: PMI International Brings its Licensed Toys to the U.S.

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 80 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.