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Miraculous | Source: ZAG

ZAG is continuing to expand its executive ranks as it moves toward the fall release of Ghostforce and the Miraculous — Tales of Ladybug & Cat Noir movie.

The company appointed Hyde Schram to serve as its first vice president of global promotions with Betsabe Luna named retail and licensing director, Mexico and Central America.

“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” says Julian Zag, executive vice president, global operations, ZAG. “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our $100 million theatrical film, Miraculous Ladybug and Cat Noir: The Awakening … season four of the animated series … and the upcoming launch of Ghostforce.”

Related: ZAG Inks ‘Miraculous’ New Consumer Products Deals with Crayola, Kid Designs, More

Schram joins the company from ViacomCBS where she most recently served as vice president of worldwide promotions, sponsorships, and licensing. At ZAG, she will be tasked with expanding current partnerships and leveraging key initiatives to create synergistic opportunities across partner promotional campaigns. She previously held roles at The Walt Disney Co.

Luna joines ZAG from Viacom’s MTV Networks, where she served as franchise manager for consumer products in Mexico and Latin America. At ZAG she will work with local agents to develop and implement a retail strategy that will increase market share visibility and shelf space for the company’s brands and establish cross-campaigns with all partners in the region. She previously held roles at Nickelodeon Consumer Products and Spin Master Mexico.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.