ZURU has opened its doors to a new flagship campus in El Segundo, California

The three two-story buildings on the campus house a 13,500-square-foot showroom, complete with 267 screens for guests to immerse themselves in, along with different departments including Toys, Edge, and Tech. Showcasing a mix of classic and current ranges along with newly developed lines, the showroom also features a wall of more than 2,000 Mini Brands.

Source: ZURU

“After cutting the ribbon in August, we officially opened our new L.A. campus comprising of over 50,000 square feet of space,” says Henry Gordon, Global Sales Director for ZURU. “We were excited to showcase our stellar Fall ‘24 lineup in our new state-of-the-art showroom, completely redefining how brands and products are presented. Establishing a flagship headquarters in the epicenter of the U.S. toy industry is a testament to our mission of continuing to bring distributive innovation and exceptional value to the market.”

This year, the brand has launched tons of new toys including XSHOT Insanity, Rainbocorns Mermaidcorn Surprise, Snackles, and Foodie Mini Brands Season 2. So far, more than 1,300 attendees have visited the new headquarters. 

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.