Hasbro Teams Up with NTWRK to Launch Transformers x Ghostbusters Collaboration

One of the most buzzed-about exclusives that Hasbro will bring to Comic-Con International: San Diego (SDCC) received an early launch thanks to a new collaboration with youth culture and e-commerce content platform, NTWRK.

On Tuesday night, NTWRK introduced an exclusive product drop pairing the Transformers x Ghostbusters 35th anniversary mashup MP-10G Optimus Prime Ecto-35 with an exclusive t-shirt from Bioworld. Accompanied by a video shot at the recent Wizard World Ghostbusters Fan Fest on the Sony Pictures lot in Culver City, California, the collectible toy and T-shirt became available exclusively via the NTWRK app and website.

https://www.instagram.com/p/BzJI5_BAOTK/

The NTWRK debut included a one-on-one interview with Ghostbusters (1984) actor Ernie Hudson, with special appearances by Ghostbusters (2016) Director Paul Feig and Dan Aykroyd, who co-wrote (with the late Harold Ramis) and starred in the original Ghostbusters and Ghostbusters II (1989).

The Transformers x Ghostbusters mashup pairs Ecto-1 inspired deco with the Masterpiece Edition Optimus Prime based on the original 1984 Generation One (G1) toy. Ecto-35 stands 9.5-inches tall in robot mode and converts to truck in 26 steps. The toy and its accessories come in a wearable Proton Pack-inspired package.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.