TOY BOOK EXCLUSIVE: MGA Launches Specialty Toy Division

MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and gifts derived from its portfolio of brands, including Little Tikes, Moxie Girlz, Zapf, Rescue Pets, and more.

Sales industry veteran Terri Maccarrone has been tapped to helm MGA Entertainment Specialty. With a background that includes roles at Small World Toys, Michel & Company, and Applause, Terri is poised to lead the way in widening the scope of retail outlets that carry MGA brands.