Hasbro Expands Fortnite Collaboration with TS Blaster

The worlds of physical and digital play continue to merge with the latest Nerf Fortnite blaster. Hasbro once again teamed with members of U.S. esports team, TSM, to publicly debut the upcoming toy. Previewed at Toy Fair New York last month, the Nerf Fortnite line officially launches as mass retail on March 22, with the newly-announced Nerf Fortnite TS blaster available beginning June 1.

The Nerf Fortnite TS blaster is inspired by the blaster used in Epic Games’ smash hit Fortnite video game — right down to the color scheme. With eight official Nerf Mega darts included, players can load four darts into the internal clip and store four more within the blaster stock. Users can prime and pull the trigger to fire darts.

#WeKnowPlay: @Hasbro and @TSM members @TSM_Myth, @TSM_Daequan, and @TSM_Hamlinz drop the details on the latest #NERF x #FORTNITE blaster. https://t.co/4YpTM9jmQ5 pic.twitter.com/VC2f4HRQ4O

— The Toy Book (@ToyBook) March 18, 2019

The blaster category is off to a big start for Hasbro this year, with several new main line items slated for release between now and fall. Additional licensed offerings from Activision Blizzard’s Overwatch, Star Wars, and Marvel Comics are also hitting retail.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.