A 16-year Nintendo of America veteran has unlocked a new level inside the corporate castle.
Devon Pritchard was named as executive vice president of sales, marketing, and communications, after serving as the acting executive in that role since last November.
“Devon’s years of leadership at Nintendo give her a deep understanding of our people, our products, and our fans,” says Nintendo of America President Doug Bowser. “I have worked closely with Devon over the years and know she will use her knowledge of the brand and unique skill set to help expand our markets, drive engagement and grow our business through fresh ideas and inspired thinking that will help Nintendo continue to put smiles on the faces of our customers.”
Most recently, Pritchard has overseen major Nintendo Switch game launches, including Pokémon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports. In her new role, Pritchard will oversee strategy and execution across the U.S. and Canada.
