It’s November, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of October 2022, as chosen by you, the readers.
It was a big month that saw the Top 10 dominated by Hasbro, Toys “R” Us, and Mattel with a combined eight spots on the list. In terms of overall traffic, a few older stories did technically make the Top 10, but to secure an official slot within the monthly Top 10, only news and features that were published in October qualify. In terms of pure traffic, The Toy Book‘s 2022 Fall Toy Preview issue got a lot of attention, and our 2022 edition of The BIG Toy Book (published in February) saw a big jump as it returned to the charts ahead of the holiday season.
Check out the most-read items here at The Toy Book last month.
The Toy Book Top 10: October 2022
- MATTEL CATCHES ALL THE POKÉMON IN RENEWED MEGA LICENSING PACT
- HASBRO REVENUE DECLINES 15% IN Q3 AS COMPANY HOLDS FIRM ON FULL-YEAR GUIDANCE
- MRBEAST, LUKA DONČIĆ INK BRAND PARTNERSHIP DEALS WITH NERF
- HASBRO LEANS INTO LICENSING, DUNGEONS & DRAGONS, TRANSFORMERS, AS IT UNVEILS BLUEPRINT 2.0 PLAN TO GROW PROFIT BY 50%
- TOYS ‘R’ US CANADA UNVEILS 2022 TOP TOY LIST
- THE TOY ASSOCIATION SHINES A SPOTLIGHT ON FOUR TOP TOY TRENDS FOR THIS HOLIDAY SEASON
- FROM THE EDITOR: TOYS ‘R’ US AT MACY’S TAPS INTO THE GHOST OF RETAIL PAST FOR A HINT AT CHRISTMAS FUTURE
- MATTEL MOUNTS CROWDFUNDING CAMPAIGN FOR EPIC MASTERS OF THE UNIVERSE ETERNIA PLAYSET
- JOJO SIWA’S XOMG POP! GIRL GROUP GETS FIRST WAVE OF LICENSING DEALS, INCLUDING MOOSE TOYS
- TOIKIDO, GARY VEE LAUNCH VEEFRIENDS COLLECTIBLE LINE WITH MACY’S, TOYS ‘R’ US
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