It’s officially September, and that means The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of August 2023, as chosen by you, the readers.
Despite launching toward the end of the month, our Playbill-sized Toy of the Year (TOTY) Awards Special Edition dominated in terms of pure traffic as the toy industry looks forward to The Toy Foundation’s annual gala on Sept. 29. Somehow, after nine months, the story about Basic Fun! taking the lead to relaunch Hasbro’s Littlest Pet Shop (Nov. ’22) continues to stay in the Top 10, but as always, to secure an official slot within the monthly Top 10, only news and features that were published in August 2023 qualify.
Check out the most-read new items here at The Toy Book last month.
The Toy Book Top 10: August 2023
- ‘Hot Wheels: Ultimate Challenge’ Winner Inspires Die-Cast Toy Car
- MyCelia Barbie? Mattel Target of Elaborate Hoax Mounted by Climate Activists, Daryl Hannah
- Mattel Previews New Trolls Dolls Ahead of ‘Trolls Band Together’ Release
- Ty Reveals Aloha Beanie Baby, Profits Support Hawaii Wildfire Victims
- CBS Studios Acquires TV Rights to ‘You Don’t Own Me’ Barbie Versus Bratz Book
- Hasbro Entertainment Launch Marks a New Era in Storytelling from the Toy & Game Giant
- Mattel Reveals New Fisher-Price Sensory Bright Line
- Walmart Unveils 2023 Top Toys List
- Bandai Namco to Open Nanoblock Store at American Dream Mall
- ‘Saved By the Bell’ Cast Reunites to Promote Moose Toys’ Beast Lab
The launch of our newly expanded website in July brought with it new features and functionality, including NEW Stock This! New Product Showcase Pages. For the first time, we’re including a roundup of the Top 10 products that Toy Book readers were looking at last month.
The Toy Book Top 10 Product Showcases: August 2023
- 15 Automotive & Motorsports-Inspired Licensed Toys & Games for Summer 2023
- DONKEY HODIE TOY COLLECTION (Jada Toys)
- JURASSIC WORLD RAVENOUS RAPTORS: THE DINO CHOMPING GAME (ToyMonster International)
- BARBIE THE MOVIE DOLL PINK GINGHAM DRESS (Mattel)
- COOKEEZ MAKERY (Moose Toys)
- MAGIC MIXIES PIXLINGS (Moose Toys)
- POKÉMON TRAIN & PLAY DELUXE PIKACHU (Jazwares)
- REAL LITTLES HARRY POTTER BACKPACKS (Moose Toys)
- BUM BUMZ — RETRO BUMZ (Jazwares)
- DOWNHILL DUO 40-PIECE SET (Magna-Tiles)
Click here to see the full archives of previous Toy Book Top 10 features.
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