The Toy Book Top 10: The Hottest Stories of October 2022

It’s November, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of October 2022, as chosen by you, the readers.

It was a big month that saw the Top 10 dominated by Hasbro, Toys “R” Us, and Mattel with a combined eight spots on the list. In terms of overall traffic, a few older stories did technically make the Top 10, but to secure an official slot within the monthly Top 10, only news and features that were published in October qualify. In terms of pure traffic, The Toy Book‘s 2022 Fall Toy Preview issue got a lot of attention, and our 2022 edition of The BIG Toy Book (published in February) saw a big jump as it returned to the charts ahead of the holiday season.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: October 2022

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.