Source: Toys “R” Us Canada

Toys “R” Us Canada is gearing up for the holiday season.

The retailer, which has operated as an independent, privately held company since the collapse of the original Toys “R” Us in the U.S. in 2018, has assembled a list of hot toys for the holiday season. The list spans collectibles, playsets, and more, and is toplined by a dozen picks that are expected to top Canadian kids’ wish lists this year.

“We want to give parents, grandparents, relatives — anyone buying for kids they love — the tools to spark young imaginations, to send them in new directions,” says Allyson Banks, marketing director at Toys “R” Us Canada. “We’ve hand-picked really special toys, games, and gear that will deliver huge thrills for kids and make big heroes of the grownups who give them!”

Source: Toys “R” Us Canada

Several of the items on the list are exclusive to Toys “R” Us Canada, including the LiteHawk Highway Patrol Slot Car Set, LEGO City Freight Train, Rainbocorns Unicorn Rescue Surprise (ZURU), and Bluey’s Ultimate Caravan Adventures Playset (Moose Toys).

Last year, Putman Investments, a family-owned, Canadian company, purchased Toys “R” Us and Babies “R” Us Canada from affiliates of Fairfax Financial Holdings Ltd. In 2018, Fairfax took TRU Canada private as a standalone company following the bankruptcy of Toys “R” Us in the U.S. and elsewhere.

Related: State of the Industry Q&A 2022: Toys ‘R’ Us Canada

Outside of Canada, Toys “R” Us is owned by WHP Global which manages licensing for the company and its brands. A new, double-decker Toys “R” Us global flagship store operated under license by Brooklyn’s Toys 4 U opened at the American Dream mall in New Jersey just before Christmas last year. Toys “R” Us is currently in the midst of a national rollout for its new departments at Macy’s with a grand opening celebration set to begin on Oct. 15.

Toys “R” Us currently exists with more than 900 stores and e-commerce sites operating across 25 countries.


Looking for the ULTIMATE Hot Holiday Toy List?

Consumers looking for the ultimate hot holiday toy list are encouraged to check out The Toy Insider’s 17th annual Holiday Gift Guide. The hottest and most coveted products for 2022 are broken out into three toy lists: the Hot 20, the toys topping every kid’s wish list; the STEM 10, playthings to hone kids’ STEM skills; and the 12 Under $20, high-value toys and games that don’t break the bank. This year’s complete holiday gift guide has more than 360 toys from 145 toymakers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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