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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

Bluey Joins the ‘Fruit Ninja’ Dojo in Apple Arcade Crossover

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Wilson Sporting Goods Expands WNBA Line with Caitlin Clark Collaboration

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GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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TOY NEWS

    Mighty Express

    Spin Master to Launch Next Preschool Franchise 'Mighty Express'
    Spin Master is building on its legacy of creating and developing powerhouse franchises with the 10th series from Spin Master Entertainment: Mighty Express. Mighty Express is an all-new CGI-animated series for preschoolers from the creator and producers of PAW Patrol. Set to debut on Netflix in September, the 52 11-minute episodes will feature an ensemble cast of kids and colorful trains. Mighty Express is created by Keith Chapman (PAW Patrol, Bob the Builder), and is executive produced by Spin Master Entertainment’s Executive Vice President Jennifer Dodge and Spin Master’s Co-founder and Co-CEO Ronnen Harary. “Spin Master Entertainment has deep experience Read more...
    February 11, 2020
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    Pocket Watch

    pocket.watch Plots Global Expansion Across TV, Streaming, and Consumer Products
    Pocket.watch is mounting a global expansion beginning with a new executive hire. Danny Spronz will serve as the company’s newly appointed managing director EMEA. Spronz joins the company from The Walt Disney Co. EMEA where he served as vice president of digital partnerships and influencer marketing. At pocket.watch, Spronz will be responsible for all business operations, advertising sales, consumer products licensing, and content sales in the region. “The rate of demand for children’s programming from the biggest stars and creators loved by generation alpha across EMEA and other western territories shows no signs of slowing down and pocket.watch is uniquely positioned Read more...
    February 11, 2020
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    Heidi Shrack

    'Buggie-Muggies' Author Heidi Shrack Talks Publishing, Design on the 'Power Kid Podcast'
    In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with toy industry veteran Heidi Shrack, author of Lets Bake a Cake: A Buggie-Muggies Book. For more than 20 years, Shrack has worked on visual merchandising, packaging, logo design, and photography for companies including Toys “R” Us, International Playthings, Crocs, and Radica, in addition to brands such as Calico Critters, Kinetic Sand, Stuff’n Mallows, Mad Mattr, and more. During the podcast, Albritton and Shrack discuss the creation of cutting-edge tech products at Radica, along with her role as a “candy conceptualizer” and how Read more...
    February 11, 2020
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    BriteBrush

    TFNY: WowWee Enters the Oral Care Market with BriteBrush
    WowWee is spreading the fun from the toy department to the oral care aisle. BriteBrush is a new smart toothbrush that uses songs, games, and live-coaching to turn a twice-a-day chore into something that kids look forward to. To create BriteBrush, WowWee teamed up with the designers behind the popular ToothTunes musical toothbrush to launch a new category. BriteBrush encourages proper brushing in accordance with the Modified Bass Technique, a method that is widely endorsed by dentists. Additionally, the brush uses proprietary, smart sensor technology and a vibrating handle to encourage total mouth coverage and side-change recognition. An include parent Read more...
    February 11, 2020
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    WildBrain CPLG Lifestyle

    WildBrain CPLG Taps Victoria Whellans to Head Newly Launched Lifestyle Division
    WildBrain CPLG Lifestyle is the latest division to join WildBrain. The company, which represents properties from Hasbro, Spin Master, and Peanuts in select territories, tapped Victoria Whellans to serve as group brands director. In her new role, Whellans will be responsible for developing strategies for new and existing partners, and directing consumer product roll-outs and partnerships in key lifestyle categories. “The launch of WildBrain CPLG Lifestyle demonstrates our commitment to supporting our corporate and lifestyle brands, which are often new to licensing and require high-level, strategic roll-out plans,” says Maarten Weck, executive vice president and managing director. “With Victoria’s impressive Read more...
    February 11, 2020
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    Ranger Rob Season 3

    Nelvana's 'Ranger Rob' Is Back in Action for Third Season
    Corus Entertainment’s Nelvana is in production on the third season of Ranger Rob. The series airs on Universal Kids and Hulu in the U.S. in addition to Corus Entertainment’s Treehouse in Canada. Ranger Rob follows an energetic 10-year-old Ranger as he zip lines, swings, and snowboards his way around Big Sky Park — an outdoor adventure park with environments that mirror real-world places. Rob and his friends learn about nature, animals, and the environment during the course of their adventures. The new season of 52 11-minute episodes will begin airing this summer. “Since the series premiere in 2016, we’ve proudly watched Read more...
    February 10, 2020
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    44 Cats China

    '44 Cats' Is on the Prowl in China as Second Season Heads into Production
    Italy’s Rainbow Group (Winx Club) has another global hit on its hands with 44 Cats. The series, which airs daily on Nickelodeon in the U.S., is taking off in China following its debut on CCTV14. 44 Cats follows four kittens — Lampo, Milady, Pilou, and Meatball — who form a band called the Buffycats. Living and rocking out in the Clubhouse — a garage at Granny Pina’s house — the quartet’s adventures explore themes of friendship and altruism, tolerance, diversity, and acceptance. The musical backbone of the 52-episode series is a score comprised of traditional Italian songs developed and performed by Read more...
    February 10, 2020
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    Beach House Pictures, JumpStart Games to Develop Animated Neopets Series
    JumpStart Games is hoping to introduce a new generation of kids to the site.
    February 10, 2020
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    Gigantosaurus China

    ‘Gigantosaurus’ Launches in China
    The popularity of ‘Gigantosaurus' continues to grow thanks to the show's new distribution in China.
    February 10, 2020
    2 m

    Spin Master's 'Super Dinosaur' Charges Into New Territories with Animaccord
    Animaccord inked a deal with Spin Master and Skybound Entertainment to bring Super Dinosaur to new territories. The company known for Masha and the Bear acquired the rights to distribute 26 episodes of the series across Russia, CIS, Eastern Europe, Baltic countries, MENA, Turkey, Italy, and France. The deal also positions Animaccord to manage licensing for the Super Dinosaur brand in the same countries, with plans to develop consumer products and promotional campaigns to support the series. The company will also bring the Super Dinosaur apps, games, and YouTube experiences to audiences in the same regions. Based on Robert Kirkman (The Walking Dead) Read more...
    February 10, 2020
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    eone

    eOne Renews 'Ricky Zoom' for Season 2
    Entertainment One’s zooming bike show is renewed for a second season later this year.
    February 9, 2020
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    Mattel Portfolio

    Mattel Closes Factories in China, Indonesia as Part of Supply Chain Optimization
    Ahead of its anticipated fourth-quarter and full-year earnings report this Thursday, Mattel has revealed that it closed two more manufacturing facilities. Speaking to the Wall Street Journal, the El Segundo-based toymaker confirmed that it closed one factory in China and another in Indonesia. The news follows Mattel‘s recent decision to shutter the Mega Brands factory in Montreal — once the largest operating toy factory in North America — with plans to shift production to Mexico. As part of its turnaround plan, Mattel has been streamlining its production and distribution channels over the past two years. The company sold off two Read more...
    February 9, 2020
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The Toy Book - June 2025

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