TFNY: Kellytoy Celebrates 50 Million Squishmallows Sold

It’s only been two years since Kellytoy launched its line of Squishmallows. Since then, the company has sold 50 million of the squishable-plush creatures. Kellytoy is celebrating the ongoing success of the quirky plush line by introducing more characters at Toy Fair New York (TFNY), coming up from Feb.22-25 in New York City at the Jacob K. Javits Convention Center.

The cuddly toys are currently available in more than 400 characters and range from 3.5 inches to 24 inches long. The new characters unveiled at TFNY — along with seasonal styles for spring, fall, and the holidays — will include fruit themes, soothing fabrics, eye-catching mystery bags, and two-in-one Flip-a-Mallows.

Find the original, seasonal, and brand-new squads of Squishmallows at Kellytoy’s booth (No. 1553).

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.