Retailers who wish to participate in the American Specialty Toy Retailing Association (ASTRA)’s Neighborhood Toy Store Day on Saturday, November 10, can still receive resources to host their own event.
The event, to be held nationwide and in Canada, is designed to be a community kickoff for the holiday shopping season with in-store events, play day activities, giveaways, raffle items, and product discounts. Many stores also donate a portion of their sales to a local charity.
ASTRA members who have pledged to participate receive easy-to-execute last-minute ideas, press release templates, regional media contact lists for traditional media and social influencers, and downloadable graphics to support the celebration and attract customers.
In addition to the materials that ASTRA will provide as a member benefit, more than 70 manufacturers have provided Neighborhood Toy Store Day specials.
