Mattel Television officially revealed launch plans for the first of its two previously announced Barbie specials planned for this year.
Barbie & Chelsea The Lost Birthday will debut April 16 on Netflix. The first TV movie to feature Chelsea in a starring role will follow the Roberts family as they embark on a cruise to celebrate her seventh birthday. When the family crosses the International Date Line, Chelsea realizes that her actual birthday has been lost and she takes off on an enchanted jungle island journey in an attempt to save it. Mattel recently launched a companion line of dolls, playsets, and accessories based on the film.
“Chelsea is an incredibly popular character and we are excited to bring her into the limelight in this television movie. Her story is all about finding your voice, and self-empowerment, in the face of unexpected challenges,” says Fred Soulie, senior vice president and general manager, Mattel Television. “We have barely scratched the surface of the stories the brand can tell, and this is the first of many scripted and unscripted Barbie projects we have in production and development.”
One of the unscripted projects that Soulie eludes to is Barbie Fashion Battle, the new micro-competition series that made headlines earlier this week. Another Barbie special is headed for Netflix this fall.
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