A scene from the series ‘Bluey’ | Source: BBC Studios

BBC Studios has appointed new licensing agents to represent the preschool series Bluey in 24 European countries. The deals cover the Nordics, Baltics, Central and Eastern Europe (CEE), and Italy.

Bluey began in Australia in 2018 and has since launched in the U.S. and UK markets with success. This further expansion will include distribution deals for global master toy provider Moose Toys in each new territory through the agents Liniex (Nordics), TM Toys (CEE), and Giochi Preziosi (Italy).

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This appointment of agents in the Nordics, Baltics, CEE, and Italy makes it possible for licensing programs to develop across new markets, including apparel, home, back to school, and stationery. The rollout of these products will begin next spring.

These agreements mark the launch of the EMEA expansion of Bluey following the appointment of France’s television distribution. The global licensing partners Penguin Random House and VTech have already announced product rollouts in France.