A scene from the series ‘Bluey’ | Source: BBC Studios

BBC Studios has appointed new licensing agents to represent the preschool series Bluey in 24 European countries. The deals cover the Nordics, Baltics, Central and Eastern Europe (CEE), and Italy.

Bluey began in Australia in 2018 and has since launched in the U.S. and UK markets with success. This further expansion will include distribution deals for global master toy provider Moose Toys in each new territory through the agents Liniex (Nordics), TM Toys (CEE), and Giochi Preziosi (Italy).

Related: BBC Studios Taps Suzy Raia to Expand Its Bluey Franchise in Americas

This appointment of agents in the Nordics, Baltics, CEE, and Italy makes it possible for licensing programs to develop across new markets, including apparel, home, back to school, and stationery. The rollout of these products will begin next spring.

These agreements mark the launch of the EMEA expansion of Bluey following the appointment of France’s television distribution. The global licensing partners Penguin Random House and VTech have already announced product rollouts in France.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.