G.I. Joe Classified Series No. 222, Clutch & VAMP Mark II | Source: Hasbro

Hasbro Entertainment is moving two major brands deeper into film and television.

Netflix greenlit a Monopoly reality competition series from Studio Lambert, the production company behind The Traitors and Squid Game: The Challenge. Casting is underway ahead of a planned 2027 debut.

The project will translate the board game’s deal-making, property-building, and competitive play into an unscripted format for the streaming platform.

It’s also officially official that Paramount Pictures is advancing its next G.I. Joe feature film. Danny McBride (The Righteous Gemstones, Eastbound & Down) will direct the project from his own screenplay. While the studio has not revealed plot or casting details, McBride said in a recent interview that the story may connect to 1980s G.I. Joe: A Real American Hero lore, using the Cobra stronghold of Springfield as a backdrop.

Together, the projects reflect Hasbro Entertainment’s broader strategy of extending games and toy brands through partnerships with major studios, producers, and streaming services.

The company’s development slate also includes projects based on Clue, Magic: The Gathering, Dungeons & Dragons, Power Rangers, and My Little Pony.

Hasbro will reveal its Q2 2026 earnings on July 21, while a strong wave of new G.I. Joe products will be unveiled at Comic-Con International: San Diego (SDCC) next week.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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