Source: Build-A-Bear Workshop/The Toy Book

Build-A-Bear Workshop is continuing its digital revamp with a new hire. 

The company recently took on Dara Meath as its new Senior Vice President and Chief Technology Officer. As Senior VP and CTO, Meath will lead Build-A-Bear Workshop’s tech team and lead the way in the company’s digital transformation. 

“This hiring demonstrates our continued focus to advance our digital capabilities which have been a fundamental part of our business success contributing to record-setting profitability in 2021 and thus far in 2022,” says Build-A-Bear Workshop Chief Financial Officer Voin Todorovic. “Dara has an impressive background and leadership qualities that we believe can help us achieve the next level of technological capabilities required to achieve our future strategic objectives, drive seamless guest experiences in channels where they choose to interact, and deliver sustained profitable growth for our company.”

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

Meath previously worked as Divisional Chief Information Officer, Leader of Data, Digital and E-Commerce at Conair, where she worked on global information technology expansion, planning, and redesign. She also served as the Vice President of Information Technology at The Camuto Group.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is Associate Editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her dog and cat.

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