Build-A-Bear Workshop and Kalahari Resorts & Conventions are partnering up to bring Build-A-Bear Workshops to all four Kalahari Resort locations: Wisconsin Dells, Wisconsin; Sandusky, Ohio; Pocono Manor, Pennsylvania; and Round Rock, Texas.
“We love to bring the Build-A-Bear experience to places as fun and thrilling as Kalahari, and to provide guests the chance to create a furry friend as a keepsake of their visit to the resort,” says Chris Hurt, Chief Operating Officer of Build-A-Bear. “Making memories is why our brand aligns so well with Kalahari and it is an exciting example of how we’re bringing our iconic Build-A-Bear experience to more places than ever before.”
This new partnership represents the continued effort from the Build-A-Bear brand to move beyond the traditional mall location and expand to other areas such as amusement parks and resorts. The company reports that tourist and destination locations now represent 35% of all Build-A-Bear Workshop sites.
The new Workshops at Kalahari Resorts will have the full interactive process that lets guests make their own personalized stuffed animals, with an exclusive Kalahari shirt option to give kids a souvenir connected to the resort they visited.
