The Toy Book

The Toy Book is now accepting submissions for its January 2027 International Issue, featuring bonus distribution at Spielwarenmesse — one of the world’s leading toy industry events.

Toy and game makers from around the globe are invited to submit their latest products for inclusion in themed showcases spanning the latest highlights from around the world, products for adult collectors, the latest innovations in STEM and MESH, and digital play experiences. Full details on each category are below.

WHAT’S NEW!
A global gallery of hot toys and games. Show us what’s making waves where you are — and don’t forget to tell us where you’re from!

YOU’RE NEVER TOO OLD TO PLAY
For the grown-up collectors and pop culture superfans, keeping the play alive.

NEW TECH
Where tech meets play: video games, VR, AR, AI, and beyond.

THE LEARNING LAB
STEM, STEAM, and MESH toys that inspire brains and build better futures.

Deadline: November 13, 2026
Submit now: Click here!

Marketing Packages Available Now

Book your space today to reach decision-makers across North America (and beyond) in The Toy Book!

Contact: Jackie Breyer | James “JD” Devin | Stephanie Katz | Lisa Gunner

For Editorial Questions Contact:

James Zahn, Editor-in-Chief

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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