Following the record-breaking start of its 40th volume, North America’s leading trade publication serving the toy industry and the business of play is looking toward the future and we want YOU to be involved!
Opportunities are now open for a trio of new issues set to hit the streets in the months ahead. If you have toys, games, or adjacent products that you’re looking to get in front of key decision-makers in the industry, now is the time to get in on the action.
Beyond our traditional editorial opportunities and the robust marketing packages we offer, our new Stock This! Premium Product Showcase program offers new and affordable opportunities to highlight hot new releases.
Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:
- Jackie Breyer: Jackie@toybook.com
- James Devin: jd@toybook.com
- Stephanie Infantino: stephanie@toybook.com
- Thomas Stephen Jr.: thomas@toybook.com
The Licensing & Entertainment Issue | May 21
Inspired by the spirit of The Licensing Book, The Toy Book celebrates the robust world of licensed toys, games, and products for kids and kidults alike. Additionally, we’ll take a look at the toyetic entertainment properties that are shaping the industry in 2024 and beyond.
All products showcased will be licensed or entertainment-focused in the following categories: Video Game Toys & Collectibles, Car Culture & Motorsports Inspired, Music Inspired, Licensed Games & Puzzles, Sports Entertainment Inspired, Anime Inspired. We will also feature Costumes & Characters (Licensed Costume Preview) and Freaky Fun (Spooky, Creepy, Horror Inspired) toys and games.
Editorial Deadline: 4/9 | Ad Deadline: 4/1
This issue debuts at Licensing Expo. Click here to read last year’s issue.
The Specialty Toys & Gifts Issue | June 2
The Toy Book’s 2024 Specialty Toys & Gifts Issue shines a spotlight on classic, open-ended play categories, including Arts, Crafts, & Activities, Construction, Dolls, Games & Puzzles, Plush, MESH (Mental, Emotional, Social Health), and the best in new launches for mid-2024 and beyond. This includes products carried by independent specialty toy stores, gift shops, hobby shops, comic shops, and more.
Editorial Deadline: 4/16 | Ad Deadline: 4/15
This issue debuts at ASTRA Marketplace & Academy. Click here to read last year’s issue.
The Action & Adventure Issue | August 1
A new quest begins here! Our all-new theme is an epic focused on the newest and best products and innovators in Action Figures & Collectibles (Action Figures from established and emerging creators, Playsets, etc.), Vehicles & R/C (Die-Cast, Toy Trains, Boats, Radio Controlled Vehicles of all varieties), Outdoor & Active, Ride-Ons & Wheels (Bikes, Skateboards, Scooters, Battery-Operated Vehicles, Wagons, Roller Skates, etc.), Trading Cards (Sports, Nonsports, Pop Culture, TCG), Hobby Supplies, and Tabletop Gaming!
Editorial Deadline: 5/15 | Ad Deadline: 6/10
This issue debuts at Gen Con. New theme for this year!
For editorial questions, please contact James Zahn, Editor-in-Chief: james@toybook.com
Check out our 2024 Editorial Calendar for additional opportunities in the months ahead!
Bonus: The Toy Book is seeking new expert contributors!
The Toy Book welcomes new voices from around the industry to contribute guest columns in print and digital formats. If you’re working in the business and have a topic you’d love to tackle, please get in touch! In addition to potential guest shots in one of our regular departments, additional feature opportunities are available.
Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!
