The Toy Book's 2026 Action, Adventure, & Mystery Issue

Knowing is half the battle… raiding is the other half.

The Hasbro team just wrapped its annual G.I. Joe panel at Comic-Con International: San Diego (SDCC), formally serving up the first look at TOMB RAIDER’s Lara Croft as part of The Classified Series. With that, The Toy Book can officially reveal the editorial cover of its 2026 Action, Adventure, & Mystery Issue.

The Toy Book's 2026 Action, Adventure, & Mystery Issue

Shot by Hasbro photographer Matthew Cohen, @shootingthegalaxy on Instagram, this epic cover features Croft — as a 6-inch scale action figure — heroically using The Toy Book masthead for support as she hunts for relics on Cobra Island. The figure from Hasbro and Crystal Dynamics celebrates 30 years of TOMB RAIDER and comes with dual pistols, the Dagger of Xian, plus 13 more accessories.

Our latest issue is hitting subscriber mailboxes now, with a digital street date set for July 31. The Action, Adventure, & Mystery Issue is packed with exclusive features, new product previews, and updates you won’t find anywhere else.

Attendees of Gen Con Trade Day in Indianapolis, ASD Market Week in Las Vegas, and the North East Toy & Gift Show (NETS) in Springfield, Massachusetts, can pick up free copies while supplies last. Not a subscriber? Sign up today and start your subscription with The Toy Book‘s jumbo-sized Fall Toy & Licensing Preview Issue in September.

The G.I. Joe Classified Series Retro Cardback Collaborative Lara Croft TOMB RAIDER will be available to pre-order at 5 p.m. ET today at Hasbro Pulse. Slated for delivery in November, the figure is designed for adventurers ages 4 and up, and carries a $44.99 MSRP.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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