Crayola is going global!
The Crayola Experience is already successfully operating across a number of locations within the U.S., but now the entertainment offering is expanding internationally. In association with Max-Matching Entertainments, Crayola is laying the groundwork for the Crayola Experience to come to Beijing’s Top Park, a new family entertainment center complex, in 2026.
The new 40,000-square-foot Crayola Experience location will join five other IP-themed entertainment centers in Top Park. Crayola’s offerings will include interactive activities, animation theaters, custom products, and more. Existing Crayola Experience locations are known for engaging activities for kids such as starring in a coloring page, learning how crayons are made, and naming and wrapping their own Crayola crayons.
On behalf of Crayola, we are profoundly grateful to Max-Matching Entertainments, and the local city officials for embracing our mission to connect generations, cultures and families through unique color and creativity activations.
Max-Matching Entertainments is known for its curation of international IP-themed projects within China and the United States. The company has seen the creation of entertainment centers and other visitor experiences featuring brands from Hasbro, Mattel, and more.
The new Crayola Experience in Beijing will mark the first international location for the brand. Crayola Experience locations have invited guests across the United States for more than 25 years and are now breaking into the global tourist market.
