DeAPlaneta Entertainment has inked a deal with Mediawan Kids & Family to be the company’s master licensing agent. DeAPlaneta Entertainment will develop Mediawan Kids & Family’s intellectual properties (IP) across the world, excluding China.
The first three properties included in the deal are Karters, The Three, and Witch Detectives. DeAPlaneta Entertainment will be the agent for digital, interactive, gaming, and Web3 rights for the three brands. The company will also manage licensing and merchandising.
“This agreement is especially relevant for our company because of the high quality of the productions coming from Mediawan Kids & Family and the recognized expertise of its creative and professional team,” says Diego Ibáñez Belaustegui, Chief Brand Officer of DeAPlaneta Entertainment.
Erick Rouillé, Senior Vice President, Global Distribution & Consumer Products at Mediawan Kids & Family, adds, “DeAPlaneta Entertainment’s proven experience in creating and developing successful brands on a global level has been a determining factor in reaching an agreement that we hope will help us to boost our productions in all areas, whether in the licensing, interactive, or gaming sectors.”
Other properties from Mediawan Kids & Family will be folded into the deal soon.
