Source: Eastpoint Sports/The Toy Book

EastPoint Sports Ltd inked a new licensing deal with ESPN for branded yard games.

Timed to the Aug. 5 return of ESPN8: The Ocho (“the home of seldom-seen sports”), EastPoint Sports introduces the first wave of its ESPN collection.

With Kan Jam and Cornhole set to be highlighted among the activities in the annual celebration of seldom-seen sports, EastPoint is offering products emblazoned with the logos of ESPN and its usually-fictional* offshoot.

  • ESPN Kan Jam: $54.99
  • ESPN Ocho Kan Jam: $54.99
  • ESPN Cornhole: $129.99
  • ESPN Ocho Cornhole: $129.99

All products from the first wave are available on the ESPN Amazon Store. A full line of additional products and games is expected to hit stores in spring 2023.

Related: The Toy Book Top 10: The Hottest Stories of July 2022

* ESPN8: The Ocho was originally a parody sports network featured in the 2004 Ben Stiller comedy, Dodgeball. ESPN now makes it real one day a year in an effort to introduce new sports to the masses.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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