Educational Insights Names Heather Weeks Senior Director of Product Development

Heather Weeks | Source: Educational Insights/The Toy Book

Following the successful launch of the new Design & Drill Bolt Buddies line last year, Educational Insights has promoted Heather Weeks to senior director of product development. Weeks joined the company four years ago as a senior manager in product development and licensing prior to serving as director of product development for toys and games aimed at kids ages 2-12.

In her new role, Weeks is responsible for overseeing new product development, research, and initiatives for Educational Insights, working closely with the product leads for bestselling lines such as GeoSafari, Design & Drill, and Playfoam.

“Heather recognized early in her time here at Educational Insights that all our teams would benefit greatly from sharing ideas, experiences, obstacles, data, and successes on a more frequent basis,” says Lisa Guilli, general manager, Educational Insights. “She has made it a priority to strengthen communication, which has resulted in an inspiring and collaborative working environment that our entire company benefits from. As a team leader, Heather is a major contributor to the growth of our company the last several years and I truly believe the best is yet to come!”

Related: Educational Insights Launches Circuit Explorer with Emily Calandrelli

“Childhood is a brief and sacred time when children are full of wonder, curiosity, and endless possibilities,” Weeks says. “It is our great privilege and responsibility as a team of inventors, teachers, and artists to play a part in shaping this time. At Educational Insights, we don’t make toys — we make memories, we build confidence, and we bring families together. It’s truly an awe-inspiring mission to head to work with each day.”

Prior to joining Educational Insights, Weeks worked in the educational services industry as corporate general manager at TestMasters.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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