Kids content creation company Epic Storyworlds is launching Freeground, an online studio experience focused on fan engagement through experiences centered around popular game platform Roblox.
Freeground’s first collaboration will be with Falcon’s Beyond — a global entertainment development company — and will feature an entertainment destination, including a theme park and games based on Katmandu intellectual property (IP). According to the Roblox Developers Conference, each day, 58.9 million people log onto Roblox and more than half of all U.S. kids ages 9-12 have an account on the platform.
In 2020, Epic Storyworlds, an independent kids content creation company, was founded by children’s entertainment executives Steve Couture and Ken Faier as a sister company to Faier’s Epic Story Media. Freeground is the newest branch of the company’s group and will utilize Couture’s history in browser-based virtual worlds, as well as offer a full range of services from research and development to content production, marketing, post-paunch operations, and monetization strategies.
“As Roblox continues to rapidly cement itself as an integral part of kids’ lives, it’s essential that brand IP owners — across toys, video games, clothing, music, TV content, events, and theme parks — who are looking to engage with the younger generation start thinking about establishing a presence on the platform,” says Couture, co-founder of Epic Storyworlds and CEO of Freeground. “We’re building upon the existing strength of the Epic Story group of companies … by offering companies a chance to capitalize on the significant opportunities Roblox presents, while ensuring the players are front and center of everything we create.”
The Falcon’s Beyond Roblox world is set to launch in December.