Funkoween is in full effect and this year, Funko — the maker of pop culture-infused toys, collectibles, and lifestyle products — is marking the occasion by jumping into another new category: Costumes and dress-up.
Disguise Inc. — the costume division of Jakks Pacific — inked a multi-year licensing deal with Funko to design, market, manufacture, and distribute an all-new product expression called Pop! Masks. The oversized masks feature the Pop! brand’s aesthetic and are designed to be wearable and displayable. In the interest of collectibility, each style will be produced in limited runs.
“The iconic Funko Pop! style translates into a really fun wearable product for cosplay and dress-up occasions,” says Disguise President and General Manager Tara Hefter. “We know Funko fans and Halloween lovers will jump at the opportunity to wear, collect and display our new Pop! Masks.”
The initial line is available to preorder from Amazon in North America and Europe and includes iconic characters such as Batman and Harley Quinn, the Stay Puft Marshmallow Man (Ghostbusters), Pennywise (It), and Jack Skellington and Sally (The Nightmare Before Christmas) from licensors including Warner Bros. and Sony Pictures Entertainment. Next year, the line will expand with more than 30 new styles from a variety of additional licensors.
“We’ve spent years building up our business around fan-first collectability, community, and affordability,” says Funko’s Director of Global Licensing Jason Bischoff. “Pop! Masks are born from that same tradition, and just like our other products, Pop! Masks can be celebrated year-round. It’s another massive opportunity for fans to wear or display their fandom and connect with their fellow pop culture enthusiasts.”
Disguise’s Pop! Masks collection will be available on funko.com later this year. Distribution will also expand into Latin America, Australia, and New Zealand this fall.
This year has seen expansions from both Funko and Disguise as each company looks to broaden its product portfolio and number of licensing partners.
Disguise recently inked deals to create costumes and accessories for Bluey, CoComelon, the Universal Brand Development portfolio, Sonic the Hedgehog 2, and PAW Patrol: The Movie, Sony’s Ghostbusters, Nintendo’s Kirby, and Moonbug’s Blippi, among others.
Funko has continued its expansion and diversification through the acquisition of TokenWave, the company behind TokenHead, a mobile app and website for showcasing and tracking NFT holdings. Additionally, the company is also expanding into publishing through a deal with Universal Brand Development and Random House; and is collaborating with Panini America on a new line of Funko Pop! Trading Cards. The new line will pair Panini Prizm NFL and NBA trading card art with a Pop! vinyl figure that is replicating the player’s pose on the featured card. Both components will come together in a protective case that sports and/or Funko enthusiasts can hang on the wall.
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