CoComelon | Source: Moonbug

Disguise Inc — the costume division of Jakks Pacific — has extended its partnership with Moonbug Entertainment to design, manufacture, distribute, and market costumes and accessories based on the hit preschool brand, CoComelon. Under the new agreement, Jakks will also design, manufacture, market, and sell CoComelon seasonal toy product lines for the U.S. and Canada with distribution beginning next year. The costumes from Disguise will be available this fall.

“CoComelon is a natural addition to our preschool line of costumes and seasonal toys,” says Virginia Reneau, senior vice president of global licensing, Jakks Pacific. “The series has seen such success on SVOD and YouTube, we expect to see plenty of excitement from retailers and children alike. Jakks and Disguise will bring these fun themes to life and give kids a chance to act out and role-play their favorite characters from this amazing children’s property.”

Related: Nintendo, Sonic, Disney, Outdoor Fuel 26% Q1 Sales Spike at Jakks Pacific

According to Simon Philips, senior in-house advisor at Moonbug Entertainment, the company expects to “see a lot of JJ’s trick or treating this Halloween.”

The deal for the CoComelon in the costume category is just the latest in a recent string of new deals for Disguise. Other recent signings include Bluey, the Universal Brand Development portfolioSonic the Hedgehog 2, and PAW Patrol: The MovieSony’s GhostbustersNintendo’s Kirby, and Moonbug’s Blippi, among others.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.